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Karstadt closed 47 stores and declared the store dead again. The situation at Woha in Donauwörth is very different. It’s been happening there for decades – for many reasons.
Oversized glass eggs hung on the “largest Easter tree in northern Swabia”. It is really remarkable that Jurgen Raab has created it again here. His decorations and creations attract attention not only in the professional world. It’s the “wow effect” that people like to talk about when asked why the Woha Department Store exists Donauworth It is indeed a success story. Especially now, in times when supermarket groups are closing rows of houses, this question is raised again. Raab has a straightforward answer: “A department store is like a jigsaw puzzle. Every piece has to be right.”
No, it’s not just cliches or a quick comparison what Rap paints. He knows the pieces of the puzzle needed to run a department store in a city of about 20,000 in 6,000 square meters and two floors – with an escalator, of course. The fact that people are increasingly shopping online is a fact that Raab is also aware of and can no longer argue. However, Woha’s online store is not a consideration. Because he and his 54 colleagues don’t sell pants, books, perfume and crockery here. We sell a shopping experience.
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