New pop-up shop. Thalia opens a Manga Shop in Leuna

Thalia Books GmbH


Book retailer Thalia will open a manga store on February 24 in Leuna’s Nova shopping center. In the future, the pop-up shop will complement the Thalia bookstore in the center and offer a wide variety of manga in 100 square meters of sales space. For the official opening on February 24th and 25th, Thalia invites you to the new Manga Shop with special offers and guests. The duration of the pop-up shop is initially planned for one year.

“The manga theme is going through the roof, we’ve been experiencing a growing demand in this area for years,” says Torsten Reuter, head of Leuna’s Thalia bookstore, describing the interest in Japanese comics; “Our bookstore in Nova. It is already a popular place for manga lovers in the region. With our own manga store, we will create a new meeting point for the larger community in the future.” 2022, where manga and anime fans gathered to dress up as their favorite characters.

“Thanks to the huge success of the first NOVAcon convention in May of last year, we saw the great potential of the manga and comic scene,” says center manager Peter Lenhardt. “The opening of Thalia Manga Shop connects with Nova shopping center. the fields of comics and cosplay and is sure to inspire not only fans of the scene, but also one of the other “newbies” to a versatile and interesting subject. So we are very excited about the launch of Thalia Manga Shop.”

On the first floor of the mall, customers can expect in the future a large selection of manga as well as non-book items that match the theme and are exclusive to the region. “We are literally exploding with our manga range,” says Torsten Reuter, describing the range of the new Thalia Manga Shop. In addition, the pop-up shop’s three-person team will regularly invite manga fans to events such as drawing workshops and rallies. Professional cosplayers or manga artist Inga Steinmetz will visit the opening (February 25). On the two opening days, customers visiting the store can appear on the red carpet. the first 50 per day will also receive a €5 voucher.

With pop-up stores like Leina, book retailer Thalia is always trying out new store concepts and developing exciting themed worlds to reach new target groups. Talia also engages in manga-themed campaigns in its bookstores, such as during the nationwide Manga Day campaign.

About Talia.

Thalia is a medium-sized and independent family company with headquarters in Hagen, Westphalia, and other service locations in Germany and Austria. As the most omnichannel bookseller in the German-speaking region, Thalia creates an all-round successful shopping experience for its customers through all sales channels. The company offers content in every available delivery form, from physical book to e-book to audio book.

As a platform for the binding industry, Thalia brings its years of professional experience and digital know-how to the owner-managed book trade. Through Thalia Retail Concepts, the company is also consistently expanding its presence in system retail and thus expanding its target groups. Talia is also a founding member of the alliance that launched the tolino e-reader in 2013.

Thalia employs around 6,000 people and, including all partner companies, generated sales of around €1.6 billion in the 2021/22 financial year. The company currently owns around 380 Thalia bookstores in Germany and Austria, as well as a 50% stake in more than 40 Orell Füssli Thalia AG bookstores in Switzerland.

Learn more.

About NOVA shopping center.

It Nova With a sales area of ​​76,000 m², 160 specialty stores and more than 7,000 parking spaces, the shopping center is one of the largest shopping centers in central Germany.

After extensive modernization in 2019 and 2020, a successful shopping and adventure center was created with Nova Mall. In addition to a diverse tenant mix and varied gastronomy, Nova has been transformed into a theme park for recreation and sports for the whole family. With the optimization of the center, ECE as the operator of the center and the owners want to respond to the current needs of customers and also emphasize the strengths of stationary retail in the future.

The center has a large catchment area with over 2.5 million inhabitants.

Contact with the press Talia.

Julia Benkel, Thalia Corporate Communications

Phone: +49 2331 8046-1255


Press contact NOVA shopping center.

Center Management Shopping Center NOVA, ECE Marketplaces GmbH & Co. KG:

Phone: +49 (0) 34 638 – 3600

Email Email:

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top