Manga love in Leuna. Thalia is opening a pop-up shop at Nova Mall

Thalia Books GmbH

On February 24th and 25th, Thalia opened a new manga pop-up shop in Leuna with events such as an art workshop, wheel of fortune, rally and photo wall. During the two opening days, many fans of Japanese comics came and in some cases traveled long distances to get a first look at the new store and present their elaborate costumes.

The bookseller now offers a wide variety of manga as well as regional exclusives in a 100 square meter sales area on the first floor of the mall. “We are overwhelmed by the positive response from the community,” says Thorsten Reuter, head of the Thalia bookstore, which is already located at the Nova Location.

Talia continues to operate one floor above the new pop-up shop with an area of ​​about 600 square meters. The bookstore has been a popular destination for manga fans in the area for years, and the mall also launched its own Cosplay convention, NovaCon, last year. “Together we will create a new meeting place for the larger community with Thalia Manga Shop,” says Torsten Reuter. “We will definitely be back,” concluded enthusiastic customers who had traveled to Leuna from large parts of Germany.

In addition to the pop-up shop’s wide range of merchandise, Thalia will be engaging manga fans with regular Leuna events in the future. The term of the new store is initially planned for one year, an extension is not excluded.

About Talia.

Thalia is the market-leading omni-channel pawn shop in the DACH region with around 6,000 employees. Customers can shop around the clock in a network of around 380 bookstores in Germany and Austria, online stores and our own app. In Switzerland, Thalia owns half of Orell Füssli Thalia AG’s more than 40 bookstores.

As an owner-managed book trade, Thalia relies on strong partnerships and makes its many years of specialist experience and digital knowledge available within the collaboration. The company’s portfolio complements the Berlin-based product studio for digital solutions in retail Thalia Digital Retail Solutions, information specialist Lehmann Media: as well as Thalia Retail Concepts (TRC:). With around 3,000 permanent points of sale and another 4,000 promotional spaces in food retailers and pharmacies, the subsidiary creates new points of contact with the brand in the system trade. The bookseller’s nearly 30 exclusive own brands complement the book range with exclusive gifts and trendsetting collections. It tolino-AllianzTalia, co-founded in 2013, has connected around 2,000 bookstores to date.

The omnichannel bookseller relies on digitization and on-site meetings. That is why the Thalia and Thalia Mayersche bookstores are experience and meeting places for young and old, enlivening the shopping streets of city centers with their offers. The company is also committed to social values ​​such as education, sustainability and democracy in various ways. Promoting (reading) to children and young people is particularly important to Talia.

In the financial year 2021/22, Thalia, including all partner companies, generated sales of around 1.6 billion euros.

Contact with the press Talia.

Julia Benkel, Corporate Communications.

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